The Practice of Making Strategy

The Practice of Making Strategy is a user-friendly and extremely accessible text to guide students through the series of possible steps in strategy making. Each chapter introduces the students to the relevant theory, explains how it can be put into practice and allows the student to practice it him/herself.

More than just a student text book the Practice of Making Strategy can also be used by both consultants who work within the field of making strategy and also for those practicioners who are more experienced at Strategy Making.

The book is also accompanied by a Website including a student workbook and teacher's slides. Throughout The Practice of Making Strategy, the authors cross-reference the main texts in the field and list helpful further reading. This book will be an extremely valuable student handbook to accompany strategy courses.

How is this book different

This book is a partner to Making Strategy: the journey of strategic management by Colin Eden and Fran Ackermann. It is written as a practical guide: using case studies throughout to illustrate each stage in the process of making strategy.

It is not cluttered with 'academic' references; rather, endnotes are used, where necessary, in order to allow readers to follow up on concepts and practice through the work of others.

It has been designed to relate to three of the most popular texts in strategic management:

De Wit and Meyer “Strategy: Process, Content, Context: an International Perspective” 1998, International Thomson Business Press

Johnson and Scholes “Exploring Corporate Strategy” 2002, Financial Times Prentice Hall

Lynch “Corporate Strategy” 2003, Financial Times Prentice Hall