The Practice of Making Strategy

The Practice of Making Strategy is a user-friendly and extremely accessible text to guide students through the series of possible steps in strategy making. Each chapter introduces the students to the relevant theory, explains how it can be put into practice and allows the student to practice it him/herself.

The book is also accompanied by a Website including a student workbook and teacher's slides. Throughout The Practice of Making Strategy, the authors cross-reference the main texts in the field and list helpful further reading. This book will be an extremely valuable student handbook to accompany strategy courses.

How is this book different

This book is a partner to Making Strategy: the journey of strategic management by Colin Eden and Fran Ackermann. It is written as a practical guide: using case studies throughout to illustrate each stage in the process of making strategy.

It has been designed to relate to three of the most popular texts in strategic management:

De Wit and Meyer “Strategy: Process, Content, Context: an International Perspective”

Johnson and Scholes “Exploring Corporate Strategy”

Lynch “Corporate Strategy”.